Take your Forward-Facing Sonar game to the next level with the one and only Bait Pop! Bait Pop is a revolutionary fish attractant gel and first of its kind, created to specifically increase the visibility of your lures on forward facing technology that is taking the fishing world by storm. With the simple squeeze of the gel on your lure or line, the results are unbelievable. Soon to be a staple in any fisherman’s boat, jump ahead of the competition by stocking your shelves today with Bait Pop.